// the find
marketinguys/awesome-gtm-engineering
A curated list of tools, libraries, frameworks, and resources for Go-To-Market (GTM) Engineering — the intersection of engineering and marketing, focused on growth, automation, attribution, analytics, and experimentation.
An awesome-list of links to marketing-tech tooling — analytics, attribution, automation APIs, experimentation platforms, data infra — organized by GTM function rather than alphabetically. It's for someone trying to map the landscape of growth/marketing tooling, not for someone looking for code to run.
The category structure (attribution vs. analytics vs. data infra vs. experimentation) actually mirrors how a real GTM stack is wired together, so it works as a mental model, not just a link dump. It mixes credible open-source options (Snowplow, RudderStack, Airbyte, GrowthBook) in alongside the usual SaaS vendors instead of only pushing paid tools. Every entry has a one-line description, so you get the gist without clicking through to a landing page.
There's no code here — it's a list of external links, so the only thing to evaluate is curation quality, and that's thin: no notes on pricing, maturity, or how two competing tools in the same category actually differ. It already has a dead entry (Google Optimize, marked sunset but left in the main list) with no process visible for catching others as they rot. Most links go straight to vendor marketing pages rather than docs or technical comparisons, so it reads more like a sales directory than an engineering reference. At 158 stars and one README, there's no indication of ongoing maintenance beyond 'PRs welcome.'